Prada, SpA is an Italian fashion company (also
known as a "label" or "house") with retail outlets worldwide.
The company, originaly known in Italian as
Fratelli Prada ("Prada Brothers"), was founded in 1913 by
Mario Prada. In 1978, Mario's granddaughter Miuccia Prada
inherited what was still a leather goods business from her
mother, and led the company's expansion into couture.
Prada's first prêt-à-porter, or "ready-to-wear"
collection was designed by Miuccia Prada in the autumn/winter
season of 1989.
In addition to the original Prada line, the
company introduced the Miu Miu collection, a lower-priced
line aimed at a younger audience, in 1992. The Miu Miu line,
which shares Miuccia Prada's nickname, emphasizes earthy colors
and a less haute couture look, evoking an overall more bohemian
style. In its advertising campaigns, waif-like models in "home
photo" poses further the look. Miu Miu clothing is often simple,
and evokes a continual image of high-end vintage items. It
was followed by the Prada Sport 'Linea Rossa' collection,
which featured tennis shoes. The Prada line produces high-end
ready-to-wear clothes and accessories for men and women in
addition to a range of children's clothes, fragrances and
cosmetic products and home products, whilst the Prada Sport
and Miu Miu lines produce clothes and accessories for men
and women.
Prada won a Council of Fashion Designers of
America International Award for accessories in 1993.
taken from Wikipedia
Shop for:
Prada Handbags
Prada Accessories
Spelling variations:
Prada, Parda
