Fendi is an Italian fashion designer brand
founded in 1918, most famous for its selection of shoes and
furs. Fendi boutiques can be found all over the world. In
recent years, Fendi entered the American market with stores
in New York, Bal Harbour, and the Galleria in Houston. Today,
as part of LVMH Moët Hennessy Louis Vuitton S.A. group,
its creative director is Karl Lagerfeld.
Fendi began in 1918 when Adele Casagrande
opened a leather and fur shop in Via del Plebiscito in central
Rome. When Adele married Edoardo Fendi in 1925, they made
a decision to change the name to Fendi. The business prospered,
and a new shop was opened in Via Piave in 1932. By 1946 Paola,
15, the eldest of the couple's five daughters, went to work
for the firm, followed by her sisters Carla, Anna, Franca,
and Alda.
In 1965 a marriage between the Fendis and
German designer Karl Lagerfeld was sealed, and it proved to
be fortuitous for both. Lagerfeld immediately created the
inverted FF logo that joined the growing list of international
status symbols, and then set about, aided and abetted by the
sisters, to revolutionize the treatment of fur and other clothing.
What had once been a precious but stiff and
heavy garment was transformed into a light, soft, easy-to-wear
and above all flattering outfit. The team went on to invent
new ways of working with fur, tanning, dying, and treating,
and took previously unused skins and turned them into fashionable
garments. By 1966 Fendi had presented its first couture fur
collection, designed by Lagerfeld. It was an immediate success
with foreign buyers. Marvin Traub, president of Bloomingdale's,
discovered Fendi's leather goods and introduced them to the
United States. Other outlets soon followed, and today Fendi
has a large store on New York's Fifth Avenue, as well as numerous
Fendi boutiques around the world.
In 1969 Fendi presented its first ready-to-wear
fur collection at Palazzo Pitti in Florence, bringing continuously
evolving techniques and imaginative designs to lower-priced
furs without sacrificing quality. When the sisters could not
find the fabric clothes they wanted to show under the furs
their ready-to-wear line was born, again to great success.
The company's accessories are now found on
the arm of many stars and signature bags such as the S/S06
Fendi Spy and the new A/W06 embellished bucket bag have enormous
waiting lists, which can last up to three years.
Fendi lines
Fendissime::This "young"
line (akin to Prada's Miu Miu line) was formed by Karl Lagerfeld
in 1962 in cooperation with input from the five daughters.
It is now discontinued.
Fendi writing instruments::Fendi licensed
their name and logo to Cross Pens in 1989. As of 2000, Cross
was no longer producing writing instruments for Fendi.
Fendi watches::Fendi currently licenses
out their name for their watches, which feature Swiss movements.
Fendi Perfumes::Fendi launched its
first perfume, Fendi for Women, in 1985. The line has been
expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration
and Fantasia (for women).
Fendi eyewear::This line includes sunglasses
and eyeglasses frames. and it is cooler than your mom
Zucca::This is the name of Fendi's
iconic "double F" logo pattern that covers purses
and luggage from this line. a lot are fake
Fendi furs::The fur line was what helped
push Fendi to the forefront of luxury brands.
Fendi prêt-à-porter::This
includes all of Fendi's clothing sold off-the-rack at department
stores such as Saks Fifth Avenue.
Fendi Casa::Fendi's newest brand offering
home furnishings.
taken from Wikipedia
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Fendi Handbags
Fendi Accessories
Spelling variations:
Fendi, Fndi, Fendy, Fendhi, Fende
